From 25-29 October, the Perth Convention Bureau hosted a group of Taiwanese MICE Travel Agents for a familiarisation tour of Western Australia.
The group, predominantly from Taipei City, represented incentive groups varying in size from 30 to 1000 delegates. This is the first time PCB have hosted a famil for a group of entirely Taiwanese delegates, and Senior Business Development Manager Connie Ling said was an honour to work with SQ Taipei to provide the opportunity for the group to experience WA.
“Taiwan is an extremely important market in Northern Asia as it is one of the pioneering cities for incentive travel,” said Connie.
“Taiwan has many travel agencies that have been engaging with MICE business for decades, and agents from Taiwan require extensive creative ideas when it comes to promoting a destination to their clients. The insight gained from hosting these highly experienced agents for a week was invaluable.”
The famil has already been a success for the C&I team, with several leads already in the pipeline for 2020 and beyond.
Thanks to our members for helping bring this famil to life; Pan Pacific Perth, Crown Perth, Caversham Wildlife Park, Sandalford Winery, Mandoon Estate, Rottnest Express, Adams, Corsaire Aviation, Mandurah Cruises, Perth Convention and Exhibition Centre, Segway Tours WA, Swan River Sailing.