In a step to strengthen Perth’s presence in the national corporate market, PCB attended the National Franchise Convention alongside Crown Perth in late October.
The National Franchise Convention, held on the Gold Coast from 20-22 October, saw PCB’s Director Business Development, Becky Riley and Crown Perth’s Sales Manager – Events & Conferences, Rachel Wood represent Perth in front of leaders and decision makers in the franchise sector to raise awareness of the product in Western Australia and services offered through working with the Perth Convention Bureau.
“It was great to attend the 2019 Convention alongside one of our longstanding major partners to showcase the premium accommodation, venues and activities for National corporate meetings and incentives,” said Becky.
“Collaboration with members is a strong focus at PCB, and it’s great to work together as a team to share just how incredible WA is as a business events destination.”
This was the Bureau’s first time attending the event and already several new leads have been generated, with the team currently working on opportunities for 2020 and beyond.