29 July 2010
PERTH TO MOUNT EVENT INDUSTRY TRADE SHOW
The business tourism industry in Western Australia had matured to the point where it could sustain an annual trade show to showcase what’s on offer to meeting and event planners, according to Perth Convention Bureau Managing Director Christine McLean.
Announcing the launch of the inaugural Perth Event Show from May 6 to 7 next year, Ms McLean said the time was now ripe for Perth to have a trade show for local, national and international buyers.
“The industry has now come of age and I believe it can support and sustain an annual trade show in Perth,” she said.
The event will be managed by long established and well known exhibition company CMS Events, whose principal Richard Campbell is a life member of the PCB.
The PCB will be the major sponsor of the event while the Perth Convention and Exhibition Centre has come on board as the venue partner.
Ms McLean said the PCB was keen to provide a forum where the industry could meet with buyers to update them on what Perth and Western Australia had to offer as a business events destination. “We have been looking at some form of event for the past couple of years and I am pleased all the pieces of the jigsaw have fallen into place to enable us to mount an annual trade show,” she added.
“There is a lot of enthusiasm and support from our industry members and a strong commitment by all the partners to ensure this trade show is a success and an annual fixture on the PCB’s calendar.”
CMS Events Managing Director Richard Campbell said he was confident the Perth Event Show would become a must attend trade show for national and international buyers in the years to come.
“There is certainly a lot of industry support for this event and over the next few weeks we will be announcing additional partners as we grow the components and presentation areas for the show,” he said. “Prime positions have already been reserved so stands are going to sell fast.”
PCB members are able to take advantage of special early bird discounts when booking display space before August 31
Mr Campbell said the event would be marketed extensively throughout Australia and to the PCB’s database of buyers in Asia and Europe. The marketing would feature a strong direct mail and email campaign to over 4,000 known buyers and would be supported by radio, magazine and newspaper advertising.
Viral marketing would also be used to promote the event.
Further information about the trade show including space booking information and a registration form can be obtained by contacting CMS Events on (08) 9228 9166 or emailing Richard Campbell at richard@csmevents.com.au .
Ends
For further information, please contact: Natasha Sellei, Marketing and Media Coordinator, Perth Convention Bureau. Tel: (08) 9218 2900 . Email: nsellei@pcb.com.au
Other Media Releases
| Date | Story Title | |
| May 2010 | Local Talent and Areas of Excellence Bring the World to Western Australia | |
| May 2010 | Article in The West Australian from Managing Director | |
| April 2010 | Delegate Incentive Scheme | |
| March 2010 | PCB Awarded Best Stand at AIME Tradeshow | |
| January 2010 | Ian Laurance AM Appointed PCB Chairman | |
| December 2009 | Half Year Results $55m Secured | |
| December 2009 | Meeting and Incentive Planners Guide launched | |
| November 2009 | Landmark Funding Changes for PCB | |
| November 2009 | PCB - Green Globe Bronze Accreditation | |
| September 2009 | Asian Corporate Familiarisation | |
| September 2009 | PCB Year-End Results | |
| June 2009 | Article from The Australia - Conference Tourism | |
| May 2009 | Business Events Brand to Boost WA's Marketing Thrust | |
| May 2009 | Scholarship Winners | |
| March 2009 | Appointment of Loretta de Stefani | |
| March 2009 | Pre and Post Touring Opportunities | |
